Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro®. Her success based coaching and training companies are devoted to helping people master the power of intentional choice to create a defining difference in their own lives.
Cindy believes that “true success, is creating a defining difference in your own life by developing a clear vision by which all choices are made, thus creating abundance in all areas of your life.”
After being acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine for 4 years in a row and being named in the Top 100 Mortgage Loan Originators in the U.S. by Mortgage Originator Magazine for more than a decade, Cindy has now dedicated her life to empowering the growth of others.
She has developed a track record of helping high achievers shift the way they see the world and expand their vision of possibility by teaching them her total success approach to business and life. She also serves on the faculty for one of the nation’s largest mortgage training companies and devotes time supporting and educating sales professionals across the country.
Cindy’s goal is to help her clients get more out of life by making powerful, intentional choices to propel their income and achieve their peak performance, nurture their health and wellness, build connected referral relationships and reduce stress by removing the blocks that limit their potential.
Cindy is a catalyst for transformation. Her passion is teaching men and women alike- who have achieved a certain level of mortgage success- how to make intentional choices that inspire a shift in commitment, motivations and success habits to drastically shift their results. Her coaching and training programs empower individuals to make outcome driven choices to positively impact the course of their future and create their life by design.
Her vast knowledge of the mortgage industry is second to none. She is regularly sought out by mortgage professionals for her Platinum One-on-One Coaching, her Mortgage Mastermind Elite group, her new Millionaire Mortgage Club group coaching program and her online training courses.
She is an in-demand speaker who speaks regularly at some of the largest mortgage events in the U.S., including Mastermind Summit in Las Vegas. As a National Success Strategist, she frequently consults with mortgage companies and top business leaders to develop customized workshops and training programs targeted at maximizing their employees’ potential. Cindy is also regularly called upon to be a featured guest speaker for webinars, radio broadcasts, TV shows, and podcasts. She is also featured as an article contributor for some of the most well respected mortgage trade magazines and journals in the industry.
Cindy is also highly trained in the area of personal and professional development and graduated from Jack Canfield’s Train the Trainer program in 2010 and is a member of his international Transformational Leadership Council (TLC) which was established by Jack Canfield in 2004 for 150 leaders in the fields of personal and professional development.
Cindy is a best-selling published author and was featured along with other business experts and entrepreneurs from around the world, with best-selling author® Jack Canfield, co-author of the Chicken Soup for the Soul® series, to co-write the book, The Soul of Success, Vol.2. The book was released in 2015 by CelebrityPress™ and hit the Amazon Best-Sellers list in 6 categories.
Cindy graduated from the University of the Pacific in Northern California, and is a native of Southern California. She enjoys spending time with her 3 children, close family and friends. She has a passion for travel, cooking, photography, entertaining and walking the beach in her local community.