Cindy Ertman

National Success Strategist, Coach, Speaker, Best-Selling Author

Cindy Ertman is the CEO & Founder of The Defining Difference® and Mortgage Master Pro®. Her success based coaching and training companies are devoted to helping people master the power of intentional choice to create a defining difference in their own lives.

For over 25 years, Cindy Ertman has established a strong presence in the mortgage industry.  Cindy has been acknowledged as one of the Top 100 Most Influential Mortgage Executives in America by Mortgage Executive Magazine – four years in a row.  She also serves on the faculty for one of the nation’s largest mortgage training companies and devotes time supporting and educating sales professionals across the country. In addition, Cindy was named one of the Top 100 Mortgage Loan Originators in the U.S. for more than a decade by Mortgage Originator Magazine.

She is a sought after keynote speaker, coach and trainer on how to influence change and her program helps motivated professionals get more out of life by making powerful, intentional choices to propel their income and achieve peak performance, build connected relationships, focus on income producing activities, improve time management strategies to maximize productivity and reduce stress by using mindfulness techniques and removing the blocks that limit their potential for maximum growth.

Cindy is a popular speaker for Mortgage Industry Events, Corporate Sales Rallies and Women’s Conferences. She has shared the stage with major leaders such as Tony Robbins, Jack Canfield, Les Brown, Lisa Nichols, Magic Johnson and George W. Bush, along with top mortgage leaders such as Tim Braheem, Steven Marshall, Barry Habib, Dave Savage, Michael Maher, Sue Woodard and Todd Duncan- just to name a few.

She motivates, inspires and empowers her audiences to take action now- by teaching them her success system that can be immediately implemented to help them move chaos to clarity and to accelerate their results. Her audiences walk away with the knowledge, focus and courage to make it happen – NOW!

Cindy is also highly trained in the area of personal and professional development and graduated from Jack Canfield’s Train the Trainer program in 2010 and is a member of his international Transformational Leadership Council (TLC) which was established by Jack Canfield in 2004 for leaders in the fields of personal and professional development.

She also has been featured on numerous stages, webinars, radio broadcasts, TV shows, and podcasts. Cindy also speaks annually at some of the largest mortgage training events in the U.S., including Mastermind Summit in Las Vegas.

Cindy graduated from the University of the Pacific in Northern California, and is a native of Southern California. Cindy enjoys spending time with her 3 children and close family and friends. She has a passion for travel, cooking, photography, entertaining and walking the beach in her local community.


From the stage, Cindy shares her proven Success Strategies including:

  • 7 STEPS to 7 Figure Mortgage Success
  • 8 Steps to Becoming a Market Leader
  • How to Expand Your Influence in the Marketplace
  • How to Master Your Mortgage Mindset
  • Daily Success Rituals to Reduce Stress and Maximize Productivity
  • Building and Sustaining Key Referral Partners
  • Use “The Rule of 5” to Drive Daily Income Producing Activities
  • Accountability to Stay on Track and Accelerate Your Results
  • Overcome Fear to Break Free from What’s Holding You Back
  • Use the Power of Intentional Choice to Create Your Life By Design
  • How to Move from Chaos to Clarity
  • How to Eliminate/Avoid Energy Drainers

To book Cindy Ertman, please call 310-295-1130, or email Cindy